ENGRISH GONE HORRIBLY, HORRIBLY WRONG
Seemingly Obvious Tip of the Day: If you ever decide to market your company using a foreign language, you should always consult a person who speaks that language.
“What could possibly go wrong if I don’t?” you probably wouldn’t but might ask. Well, you could possibly plaster the most offensive word in that language all over your beloved department store.
This Japanese retailer decided to go all out on its “Fuckin’ Sale” (I wish I was kidding). As pop culture blog Gawker picked up, the pictured Japanese department store splattered the F-bomb all over their entryway, and on signs advertising the sale.
This travesty is a much harsher version of a failed ad campaign a number of years ago done by Chevrolet. They heavily advertised their new “NOVA” model in Latin America, neglecting the fact that nova in Spanish could be misconstrued as “no va,” or roughly in English as “it doesn’t go.”
While marketing your new car as an inoperable lemon is one thing, I’d take that fiasco over garnishing my store with dozens of giant F-words any day of the week.