That’ll Do Pig. That’ll Do.
Do you constantly make plans with your friends to enjoy a simple pint at the local bar, only to have each of them cancel on you at the last minute? Are your friends choosing a night of watching television, dancing with hotties, or pigging out on Indian food instead of a nice, thick Irish stout?
If so, Guinness has tapped into a hilarious and entirely unpractical way to wrangle your friends for a night at the pub.
In a new two-and-a-half minute spot posted on their Facebook page, Guinness shows an elderly Irishman who has trained his sheepdog to corral his ‘mates’ and divert them from potential distractions on their way to the pub. The dog guides the friends through several obstacles, most notably a comfy sofa and television, an enticing Indian restaurant, and a dance floor filled with attractive girls.
While the spot is somewhat reminiscent of Electronic Data Systems “Herding Cats” ad from the 2000 Super Bowl, it’s an original and laugh-inducing take on how hard it can be to round up a group of people for a simple night out together. With St. Patrick’s Day around the corner, do you think Guinness’ long-form advertisement will remind people to drink like the Irish on March 17th?