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WHM HELPS KENSINGTON LAUNCH CLICKSAFE
Kensington completed its biggest product innovation in years and we got to help unveil it internationally. Our campaign for ClickSafe, a new cable lock for computers, included print and online ads, collateral, VAR toolkits, and an interactive microsite that encouraged IT pros to submit stolen laptop stories they had heard from employees. Visitors were able to vote for the best sob story, whose submitter received an iPad. Our microsite not only got thousands of hits and votes, but the messaging was featured on the Engadget blog the day of the launch, leading to more than 26,000 video hits. Kensington reached its quarterly goal for new leads in just two weeks.