Origami Logic Rebrand, Collateral, and More
Avoiding the clichés and finding a real way to stand out.
Analytics is a crowded marketspace – it can be hard to stand out when 20 other companies say they’re “transforming data into insights” just like you. So, when Origami Logic, an analytics platform focused on marketers, came looking to breathe new life into their brand, we knew we had to do something special.
Obviously, with a name like “Origami,” it’s easy to go with clichés, but we took the brand in a completely new direction. Putting aside the usual analytics jargon, we spoke to marketers in their own language. We also utilized a unique visual system, including icons, layered graphics, and animation, to make it crystal clear exactly how the OL platform can help.