Qlik Whole Story Video
Humanizing BI with a video gone bananas.
Qlik’s Business Intelligence software has something truly special to offer – a unique model for exploring data that lets customers uncover hidden connections. Unfortunately, analytical models aren’t the easiest concept for business users to grasp. To help them not only understand Qlik’s potential, but truly care about it, we went to an obvious source: Bananas.
As part of our Whole Story campaign for Qlik, we developed a video showing how the wrong analytics solution could lead you astray by only showing the obvious connections – rising snack budgets and increased productivity, for instance. The video helped put a human face to BI and brought to life Qlik’s unique technical advantage in a playful and unexpected way.