The right offer for the right target through the right channel■
Parroting the experts? Don’t. That’s what everyone does – and you don’t need an analyst to create click-worthy content. Instead, surface the issues your customers care about and take your own editorial position. You know things. Share them.
We start by knowing your audience – priorities, pressures, and pains – whether they’re prospects, customers, partners, resellers, or employees.
We articulate how your brand, product, or service answers the call, fulfills the need, or enhances the experience.
We map existing content to each stage of the customer journey, checking against audience, messaging, format, and access level (gated or ungated).
We list all gaps exposed by the previous step. Then we round out the audit by soliciting unmet needs from Sales, reviewing competitor offerings, and finding market whitespace.
We recommend options for filling the holes, often repurposing, refreshing, atomizing, or extending existing content.
We develop any and all new content with a mobile-first mindset, using interactivity where it helps tell the story or deliver the takeaway.
We craft a content distribution strategy, including multi-channel, paid and organic social, SEO, and email nurtures. Then we execute.
Finally, we develop and carry out a testing strategy, complete with dashboards and analytics.
What we deliver■
Content Audit & Gap Analysis
Audit criteria & taxonomy
Content assessment & journey mapping
Content Strategy & Development
Audience & industry research
Existing content atomization, amplification, & versioning
TOFU, MOFU & BOFU asset strategy & development
Highly personalized, contextual experiences (via Uberflip, Folloze)
Self-directed, self-paced journeys with underlying logic
Dynamic, AI-driven experiences leveraging MarTech integrations
Ditch the blah.
Ready to spark interest, become a trusted resource, and see your engagement numbers climb? We’re here to make it happen.