Content

Content
that clicks

Attract your audience. Capture their attention. Then capture their contact info. Content marketing is less expensive and more effective than outbound marketing because you’ve giving your audience something they actively want: insight.

Attract your audience. Capture their attention. Then capture their contact info. Content marketing is less expensive and more effective than outbound marketing because you’ve giving your audience something they actively want: insight.

The right offer for the right target through the right channel

Parroting the experts? Don’t. That’s what everyone does – and you don’t need an analyst to create click-worthy content. Instead, surface the issues your customers care about and take your own editorial position. You know things. Share them.

01

Audience
Research

We start by knowing your audience – priorities, pressures, and pains – whether they’re prospects, customers, partners, resellers, or employees.

02

Message
Pillars

We articulate how your brand, product, or service answers the call, fulfills the need, or enhances the experience.

03

Audit &
Journey
Mapping

We map existing content to each stage of the customer journey, checking against audience, messaging, format, and access level (gated or ungated).

04

Gap
Identification

We list all gaps exposed by the previous step. Then we round out the audit by soliciting unmet needs from Sales, reviewing competitor offerings, and finding market whitespace.

05

Content
Strategy

We recommend options for filling the holes, often repurposing, refreshing, atomizing, or extending existing content.

06

Creative
Development

We develop any and all new content with a mobile-first mindset, using interactivity where it helps tell the story or deliver the takeaway.

07

Content
Strategy &
Promotion

We craft a content distribution strategy, including multi-channel, paid and organic social, SEO, and email nurtures. Then we execute.

08

Testing &
Reporting

Finally, we develop and carry out a testing strategy, complete with dashboards and analytics.

The best content audit
I’ve ever seen

–Julie Lamphier, Qlik

What we deliver

Content Audit &
Gap Analysis

Audit criteria & taxonomy

Content assessment & journey mapping

Content
Strategy &
Development

Audience & industry research

Existing content atomization, amplification, & versioning

TOFU, MOFU & BOFU asset strategy & development

Thought leadership

Content
Curation

Highly personalized, contextual experiences (via Uberflip, Folloze)

Self-directed, self-paced journeys with underlying logic

Dynamic, AI-driven experiences leveraging MarTech integrations

Ditch the blah.

Ready to spark interest, become a trusted resource, and see your engagement numbers climb? We’re here to make it happen.

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