SoftBank Robotics came to WHM to create a showstopping booth design to help launch their robotic vacuum Whiz at the ISSA Show. Results? Traffic through the roof. Sales leads netted. Whiz recognized with an award.
Why do at least half of B2B decision-makers find B2B advertising boring? And why do 82% wish it had more of the creativity associated with B2C advertising? Because a lot of B2B marketing just doesn’t land on an emotional level. And it turns out that making people feel something is what compels them to connect—and act.
Business-to-business (B2B) marketing is often perceived as stodgy and blah, yet the marketing technology landscape continues to grow, with more than 7,000 tech providers in the market today. While it’s challenging to keep up with this frenetic growth, there are several developments and technologies that are proving themselves to be game-changers.
We WHMers stayed plenty busy this year—busy with the eating, drinking, and seeking creative inspiration (you gotta keep the work going somehow, right?). Here’s a collection of spots we visit on the regular.
We may have started small, but we’ve grown so much since. Read on to see how we celebrated a decade of good people, hard work, creative genius, and happy clients—1920s style—at Oakland’s historic Paramount Theatre.
We spoke with clients, colleagues, and recipients of B2B nurture materials to get to the bottom of one overarching question: How can companies add value to their communications to nurture relationships? Find out what the top five responses were.
Your brand, company, and product create your overall identity, but they are not one and the same. In this short but info-packed post, you’ll learn the differences between all three and how they work together to help your organization succeed.