SoftBank Robotics came to WHM to create a showstopping booth design to help launch their robotic vacuum Whiz at the ISSA Show. Results? Traffic through the roof. Sales leads netted. Whiz recognized with an award.
As a partner in a B2B marketing and advertising agency, I am intimately familiar with the particular challenges of this industry. Namely that most B2B marketers aren’t given the freedom to elevate emotion.
Business-to-business (B2B) marketing is often perceived as stodgy and blah, yet the marketing technology landscape continues to grow, with more than 7,000 tech providers in the market today. While it’s challenging to keep up with this frenetic growth, there are several developments and technologies that are proving themselves to be game-changers.
We WHMers stayed plenty busy this year—busy with the eating, drinking, and seeking creative inspiration (you gotta keep the work going somehow, right?). Here’s a collection of spots we visit on the regular.