Stuck using stock video? Do it right.

Just because it’s made from found footage doesn’t mean it has to feel cheesy. Get tips on making your stock-driven videos feel like they were shot just for your brand.

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Vanessa Jeschke
February 5, 2021

Stuck using stock video? Do it right.

Just because it’s made from found footage doesn’t mean it has to feel cheesy. Get tips on making your stock-driven videos feel like they were shot just for your brand.

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Liz Silzle
October 23, 2020

A Little CMS Knowledge Goes A Long Way

Your CMS is the backbone of your website. Discover why having a CMS expert on your team helps keep your site looking and working great, from frontend to backend.

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WHM Staff
October 2, 2020

Bringing Real-life Panache to a Virtual Event

Working closely together, WHM helped Qlik create an elevated online conference environment with all the energy and buzz of a live, in-person event.

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Shannon Roy
August 31, 2020

Is That Your Best Line?

Slogans, catchphrases, campaign lines. What’s the difference, and how do you craft a good one? And why or when do you need one? We decipher the mystique packed into these pithy word combos.

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WHM Staff
August 20, 2020

Powerhouse Firm Gets a Powerful New Brand

Boxer+Gerson law firm came to WHM to help evolve its brand. We gave them a comprehensive overhaul including a brand voice, a new logo, website, employee onboarding swag, and lots more.

virtual-event-illustration

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Steve Middleton
July 1, 2020

6 Tips for Virtual Events That Get Results

The virtual event field is more crowded than ever. That’s why it’s so important to go beyond the expected with more types of engagement and more personal follow-through. These tips will help.

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WHM Staff
February 20, 2020

Helping SoftBank Robotics Clean Up at the ISSA Conference

SoftBank Robotics came to WHM to create a showstopping booth design to help launch their robotic vacuum Whiz at the ISSA Show. Results? Traffic through the roof. Sales leads netted. Whiz recognized with an award.

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Audrey Merritt
February 14, 2020

B2B Advertising: What’s Love Got to Do With It?

Why do at least half of B2B decision-makers find B2B advertising boring? And why do 82% wish it had more of the creativity associated with B2C advertising? Because a lot of B2B marketing just doesn’t land on an emotional level. And it turns out that making people feel something is what compels them to connect—and act.

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Kristie Qualman
February 3, 2020

Conversational Marketing: Making B2B Marketing More Human

Business-to-business (B2B) marketing is often perceived as stodgy and blah, yet the marketing technology landscape continues to grow, with more than 7,000 tech providers in the market today. While it’s challenging to keep up with this frenetic growth, there are several developments and technologies that are proving themselves to be game-changers.

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Audrey Merritt
December 20, 2019

Building a Brand? Avoid These 5 Pitfalls

Building a brand isn’t easy. It takes a lot of understanding, a lot of work, and a lot of buy-in to create something that will connect with your company, customers, and audience.

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WHM Staff
December 17, 2019

The Best of 2019

We WHMers stayed plenty busy this year—busy with the eating, drinking, and seeking creative inspiration (you gotta keep the work going somehow, right?). Here’s a collection of spots we visit on the regular.

WHM Thumbnail | WHM Creative | Integrated Ad Campaign

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WHM Staff
June 20, 2019

Celebrating 10 Years, 20’s Style.

We may have started small, but we’ve grown so much since. Read on to see how we celebrated a decade of good people, hard work, creative genius, and happy clients—1920s style—at Oakland’s historic Paramount Theatre.

Office Cactus | WHM Creative | Media Buying

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Steve Middleton
February 5, 2019

5 Ways Your Leads Aren’t Feeling Nurtured

We spoke with clients, colleagues, and recipients of B2B nurture materials to get to the bottom of one overarching question: How can companies add value to their communications to nurture relationships? Find out what the top five responses were.

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WHM Staff
January 10, 2019

Your product is not your brand.

Your brand, company, and product create your overall identity, but they are not one and the same. In this short but info-packed post, you’ll learn the differences between all three and how they work together to help your organization succeed.

WHM_blog_header7 things square_Marketing Agency_Computer_digital marketing

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WHM Staff
May 28, 2018

7 Things Every Great B2B Website Does Well

We’ve all seen them: websites that instantly grab our attention and don’t let it go. How does a website like that happen?

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WHM Staff
May 16, 2018

7 Locations. 2 Days. 90 Seconds.

The making of Citrix Online’s GoToWebinar video promo.

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WHM Staff
May 12, 2018

Highbrow / Lowbrow

Behind the scenes at the Ellie Mae Encompass User Summit.

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WHM Staff
May 10, 2018

Sunpower’s One-take Wonder

Sunpower: SunPower recently named the winner of the Solar Discovery Challenge.