We’ve all seen them: websites that instantly grab our attention and don’t let it go. They keep us glued, funnel us down compelling paths, and entice us to explore farther down the page and deeper into the site. How does a website like that happen? By asking the right questions. We’ve pulled together our list of top questions to answer before embarking on a website project to reveal the non negotiables for building a site that does everything it should, beautifully.