Powerhouse Firm Gets a Powerful New Brand

Boxer+Gerson, a workers’ comp law firm focused on putting injured workers’ needs first, had the same brand image since they opened in 1977. They’ve always fought for what’s right, but new competition bent on winning quick payouts meant it was time for the B+G brand to better represent their expertise and dedication to workers’ livelihoods.

So they came to WHM for help. After working closely with them to overhaul their brand platform and messaging architecture, we created a new logo, print and social, radio spots, event materials, and everything in between. At the heart of it all? A new website that puts the worker front and center — exactly where Boxer+Gerson believes they should be.

WHM didn’t just come to understand our business. They became part of our business.

–Justin Litvack, Managing Director

The firm does a lot of good for their clients, but they also truly care about their employees. To recognize their well-deserved team, we crafted an internal brand-launch video that spoke to how critically important everyone is to the firm’s success. We helped design a Zoom launch “event,” including mugs mailed to every employee with a note from the managing director. And, unlike most law firms in their industry, the new B+G website will feature portraits of all employees—not just the attorneys—organized by team.

Check out the new Boxer + Gerson website, and explore our site where you can read further about our branding and digital capabilities.