*A recent survey by the Professional Convention Management Association
Live events work, and marketers know it. 80% of marketers—and more than 80% of the C-suite—believe that live events are a critical component of their company’s success.1 And 41% consider live events to be the single most critical marketing channel (of 9 options) for achieving business outcomes.2
But in March, overnight, in-person events were canceled. Immediately, the virtual invites started coming – and coming, and coming. A survey by the Professional Convention Management Association reported that 7 out of 10 companies had moved their physical events to virtual platforms, and Google searches for the term “virtual events” had increased 300% by May. Just this morning, I received three virtual event invites, bringing my total to six in a week.
With so many virtual events competing for mindshare, how can you transform yours from yet another PowerPoint click-a-thon to a fresh, engaging activity that spices up your demand-gen mix? Here are six ways to deliver an experience that stands out.