Wondering where to begin with chatbots?
Here are five great ways they can augment your marketing toolkit:
1. As an alternative to traditional lead-generation landing pages and pop-up forms, to help with navigation and conversion.
Many users get fed up with detailed forms (we’re busy people, after all!), and the chatbot can act as a safety net for hurried visitors, coaxing their information out in a much more natural, conversational and proactive way. We’ve seen a 3x conversion increase at this critical point of connection.
2. To qualify prospects before sending a lead to a rep.
Chatbots can answer questions using pre-defined scripts, alerting the appropriate rep when a prospect signals interest in taking the next step.