Demand Generation

Deliver marketing that delivers

In B2B, there are a lot of paths through the pipeline. At WHM, a done-to-death direct response approach isn’t one of them. When it takes more than 10 touches before a buyer will talk to a sales rep, you need a way to cut through the noise – and turn hand-raising prospects into revenue-generating advocates.

In B2B, there are a lot of paths through the pipeline. At WHM, a done-to-death direct response approach isn’t one of them. When it takes more than 10 touches before a buyer will talk to a sales rep, you need a way to cut through the noise – and turn hand-raising prospects into revenue-generating advocates.

Hearts and minds But mostly hearts

People buy because they feel. And business buyers are even more likely than consumers to make purchases based on emotions.* Above all, buyers want to be confident in their choices. That’s why we go deep on audience insights to make sure we’re connecting where it counts.

01

Mindset &
Motivations

Mindset &
Motivations

Rational & emotional levers

Information preferences

Marketplace assessment

02

Campaign
Architecture

Campaign
Architecture

Channels & content

Nurture workflows

MarTech

03

Elevated
Creative

Elevated
Creative

Concepting & messaging

Integrated campaign production

Personalized content journeys

04

Performance
Optimization

Performance
Optimization

Results analysis

Testing strategy

Journey migration

Where we landed with WHM is beautiful and powerful

–Erin Simone, Marketing Manager, Executive Programs, VMware

What we deliver

Integrated campaigns

Campaign theme and messaging

Concepting and creative expression

Campaign production and execution

Event toolkits

Email marketing

Lead nurturing

Landing pages and digital destinations

Conversational marketing

Demand
planning

Inbound/outbound planning

Lead programs

Martech utilization

Nurture workflows

Testing strategy and conversion-rate optimization

Media planning

ABM/strategic account framework

Content
experiences

Campaign content mapping

Content/offer development

Personalized content hubs

BDR/sales enablement tools

Success
measurement

KPI tracking and response planning

Reporting and dashboards

Content consumption

Performance optimization

Looking forward, B2B companies see digital interactions as two to three times more important to their customers than traditional sales interactions.

–McKinsey 2020

Conversions are great.
Connections are better.

Whether its a big, bold campaign or sales-aligned ABM effort, we give programs the beating heart they need to make a real connection with your audience – and keep your pipeline chugging.

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