ONTINUE
From Zero to Launch in 86 Days (But Hey, Who’s Counting)■
A BOLD LOOK FOR A NEW ERA
When it comes to brand development, we don’t cut corners, even with seemingly impossible deadlines. This newly created managed cybersecurity services company, spun off from the 25-year-old Open Systems brand, required a complete brand package – and they needed it fast. 86 days, to be exact (yes, we counted).
Our proven process laid the groundwork for a brand that was both meaningful and distinct, which isn’t easy in the crowded cybersecurity space. From big-picture strategy to launch-ready deliverables, we made it happen, proving that speed and quality can go hand in hand.
SCOPE
- BRAND STRATEGY
- CORPORATE NAMING
- VISUAL EXPRESSION
- VOICE & MESSAGING
- KEY TEMPLATES
- LAUNCH VIDEO
- INTERIM WEBSITE LAUNCH
- FULL WEBSITE DESIGN
LAUNCHING SMART. SCALING STRONG.
A new brand’s legitimacy is often validated by a strong digital presence. But with the realities of new website development and little time to spare, we recommended a phased approach. First, create a high-impact, interim landing page to generate brand excitement and buzz for the initial launch. Second, meticulously craft a comprehensive site from the ground up, integrating technical requirements, fine-tuning the customer journey and copy, and bringing the site to life through a well thought-out design and user experience.
BRAND STRATEGY.
We all know security threats are nonstop. What if you had a security partner who was, too? That idea drives Ontinue’s Nonstop SecOps approach, delivering the sophistication of a global enterprise SecOps team to mid-sized companies. Ontinue works tirelessly to prevent breaches and strengthen security posture, giving businesses the confidence to innovate and grow with limited resources.
NAMING.
We developed the Ontinue name – a clever nod to “Always on” and “Continuous protection” – and secured the .com URL for standout memorability. This became the foundation for a bold brand platform tailored to the nonstop security challenges mid-sized companies face.
Nobody can believe we actually pulled this off.
— May Mitchell, CMO, Ontinue
RESULTS.
The brand launched on time and on budget, with an instant embrace of its positioning. The global sales team was energized and social channels buzzed as the brand generated immediate traction. After the first month, the CMO reported that the brand had already captured 16% share of voice – an impressive foothold for a new entrant in the market.