WHM Creative WHM Creative WHM Creative WHM Creative
WHM Creative
R00t Access

Going behind the scenes in true (internet) crime.

Putting the dark side of online security in the right light

To highlight the critical importance of Information Security, OpenDNS (now a part of Cisco) created a podcast called R00T ACCESS, which reveals the behind-the-scenes stories of famous hacks and security breaches, and how the experts deal with them. So when they came to us for a brand, website, and marketing materials, we got down to business.

Scope
  • Branding
  • Logo
  • Website
Group 2R00t-Client-Case Study-WHM Creative-Website design
Banish the Blah

A podcast about online security’s seamy underbelly is the prime opportunity for a bold, gritty brand that stands out in the B2B landscape.

Let’s Get Gritty with It

To bring R00T ACCESS to life, we created a look, logo, and font treatment that speaks to Information Security while adding a dark, underground feel. We then extended that look, creating a R00T ACCESS microsite to host the podcast, including a publishing pipeline on the back end that disseminates episodes to a variety of outlets.

Launch Site

RootAcess_Logo-Client-WHM Creative- Marketing agency-Branding agency
RootAccess_Web_Mockup, Website design, work, client
RootAccess_Website2_Website Design_ Design_ Marketing Agency
RootAccess_Website3_ Website Design_ Design_ Marketing Agency

Insights.

Leave the comfort zone.

We can often get in a groove in B2B marketing – emails, banners, lead gen – but when brands break out of the traditional tactics and offer up something fresh and surprising to their audiences, it can pay off big.

Bring in the experts.

Branding, marketing, websites – that’s our expertise. Creating a successful podcast experience? A little less so. That’s why we made sure to keep experts from inside our agency and at OpenDNS involved from beginning to end.

Have some fun.

When you’re doing something unique, like highlighting true crime in internet security, it’s the perfect opportunity to steer away from traditional, clean B2B branding and do something completely unexpected.

CloudBees
Boxer & Gerson
Cisco Umbrella
New Business Inquiries
newbiz@WHMcreative.com
415.420.3107

General Inquiries
Jenny Nagel
Jenny@WHMcreative.com
Find us
1808 Telegraph Ave.
Oakland, CA 94612
MAP
© 2022 WHM Creative. All rights reserved. Privacy Policy. Press Releases.
  • Home
  • About
  • Capabilities
  • Work
  • Blog
  • Press
  • Careers
  • Contact Us
  • About
  • Capabilities
  • Work
  • Blog
  • Press
  • Contact Us
  • About
  • Capabilities
  • Work
  • Blog
  • Press
  • Contact Us
Enter your
text here
Login to WHM Creative
Lost Password?
Reset Password
Enter the username or e-mail you used in your profile. A password reset link will be sent to you by email.
Already have an account? Login