CLOUDBEES
Creating the right buzz around CloudBees■
LESS SOFTWARE DEVILRY. MORE SOFTWARE DELIVERY.
CloudBees offers enterprise companies a smarter way to automate software development. But to gain traction with big businesses they needed to distinguish themselves from their competitors, all of whom were describing themselves the exact same way. (“Better software, faster.”)
We helped CloudBees develop their brand from square one, making it more approachable and more unique. We then took that brand work and blew it out – across collateral, events, the web, and more. Not only did the rebrand get the CloudBees team all fired up and back on the same page – it even won over the notoriously picky developer community.
SCOPE
- BRAND PLATFORM
- IDENTITY
- MESSAGING
- WEBSITE
- TEMPLATES
- COLLATERAL
- BOOTH DESIGN
GO YOUR OWN WAY
Jenkins is free, open-source software that revolutionized the way developers build, test, and launch software. So, spinning Jenkins off into an enterprise-grade product called CloudBees seemed like a no-brainer. But CloudBees had some serious roadblocks to overcome in separating themselves from such an established predecessor. The answer? Break the mold. Go bold.
ALL BUZZ. NO BLAH.
Reaching new audiences with a bold, unexpected brand.
ONE LOGO. INFINITE CONNECTIONS.
The infinity symbol within the CloudBees wordmark conveys the linking together of disparate processes in an uninterrupted flow, and the continual iteration and improvement that is core to the company’s offerings. And a slight variation on the wordmark creates the C and B infinity mark, which can be used as a standalone icon or as a repeating pattern.
I LOVE it!! Seriously – probably the nicest brand and style guide I have ever seen!
HEIDI GILMORE, SENIOR DIRECTOR, MARKETING COMMUNICATIONS AT CLOUDBEES
