The Balance of Art & Science
The Origami Logic name brings to mind precision, geometry, and hand-crafted forms. Like the name, the platform blends traditional creative marketing with precision data science for a big impact. To create a logo reflecting this story, we chose to bring out those unique elements of art and science in a simple, iconic mark.
Obviously, with a name like “Origami,” it’s easy to fall into clichés, but we took the brand in a completely new direction. By putting aside – and even taking the occasional jab at – the usual analytics jargon, we developed a brand personality and tone that spoke to marketers in their own language.