Qlik’s associative technology is different from everything else on the market. But when we interviewed their customers, nobody mentioned that technology. They spoke about discovery. And revelation. And competitive edge. What they loved about Qlik was what it made possible. That’s what we wanted to bring forward.
Double meaning: When you put data first, you can lead in your industry.
Data is a must-have.
No enterprise can lead without it.
Data is the key to success — and it’s at the core of everything Qlik does.
“Using Qlik is like going from a basic beige car to having a spaceship. You can go further, see more.”
The moment we heard a Qlik customer say that, we knew what we had to do: Make it manifest. Bring all the wonder and delight and awe in that statement into a new visual world. Take Qlik’s trademark uniqueness and level it up — with an evolved palette, ownable photography, unique illustration, and enterprise-grade authority.
CONTENT STRATEGY AND DEVELOPMENT
We identified which existing content was aligned with Qlik’s campaign goals, where there were gaps, and what we could quickly refresh to get to market fast. Then we conceived, developed, and designed a number of new assets from start to finish.
GLOBAL CAMPAIGN: DIGITAL TRANSFORMATION
First up for the new brand: a global campaign. Our assignment? Inspire and educate the enterprise audience about all the powerful ways Qlik helps them reinvent the way they do business — and compete in the digital era.
Creative strategy. Testing strategy. Optimization strategy. From the moment we conceived the campaign, we kept our eye on granular-level KPIs to make sure that performance was always going up.