", "author": { "@type": "Person", "name": "Ken Mau" }
SOFTBANK ROBOTICS

Connecting robots and people.

Building the future of work, with the power of robotics

SoftBank Robotics is working to introduce robots into our everyday lives, by first bringing robots to the businesses that serve us. These robots take on repetitive, mundane tasks so employees can focus on uniquely “human” work. To get businesses on board, we positioned robots as changing work for the better — with “people-first” robots designed to assist, empower, and connect with humanity.

Scope
  • RESEARCH & COMPETITIVE AUDIT
  • BRAND STRATEGY & POSITIONING
  • VISUAL EXPRESSION
  • TONE OF VOICE & MESSAGING
  • BRAND STANDARDS
  • PHOTOGRAPHY
  • WEBSITE DEVELOPMENT
Softbank Robotics Poster | WHM Creative | Brand Strategy
Technology and Humanity Venn Diagram | WHM Creative | Content Strategy
Adding a human touch

Any brand — new technology is a little intimidating. Our goal was to make people comfortable with the idea of robots by introducing humans into the story: The people creating these robots, the positive interactions between humans and robots, and all the ways they can help us.

Man and Robot Interacting | WHM Creative | Event Marketing Plan
Connected Boxes Illustration | WHM Creative | Digital Marketing Agency
REMINDING PEOPLE OF THE MAGIC OF ROBOTS

Instead of selling features and functions, we focused on promoting a robot that can change the relationship with customers and leave a lasting impression. That’s where the magic is.

Robot and Robot lines | WHM Creative | Mobile App Development
Softbank Robotics Magazine Design | WHM Creative | Event Based Marketing
Softbank Robotics billboard ad mockup | WHM Creative | Content Development

Robots can be our next leap forward — the sort of seismic change we saw with the PC, the Internet, the smartphone. And we’re ready to lead that revolution.



Kass Dawson, Head of Marketing,
Softbank Robotics
CAPTURING THE CONNECTION

To start building real connections between robots and people, we needed to stir the imagination and show what these relationships look like: Robots helping, collaborating, making a difference.

Softbank Robotics Phot Grid | WHM Creative | Full Service Advertising Agency
Bridge Illustration Green | WHM Creative | Media Planning and Buying
ADDING WARMTH AND WONDER

Robots get a bad rap as stiff, cold, even unsettling. In the new visual brand, we used refreshing colors, handwritten text, and fun iconography and illustration to soften the edges.

Softbank Robotics Whitepaper Design | WHM Creative | Brand Awareness
Softbank website on iphone | WHM Creative | Mobile App Developers
Softbank Robotics Brandbook Design | WHM Creative | Digital Media
Softbank Robotics Page Designs | WHM Creative | Full Service Marketing Agency
LETTING PEOPLE KNOW THE FUTURE IS HERE

Robots aren’t some far-off future technology; they’re something your business, employees, and customers can benefit from right now. And with a new website, we established SoftBank Robotics as the pioneers bringing practical, beneficial robots to the world today.

Softbank Robotics Page Designs 2 | WHM Creative | Mobile App Development Company

The human experience has become the human + technology experience.

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