Turning the diamond industry on its head.


Sparkle Cut came to WHM with a tall order. To create and launch a premium direct-to-consumer diamond brand in no time – and on a shoestring budget.

Fact is, most soon-to-be-married individuals don’t know what they’re paying for when they buy a diamond, and many wind up getting sold and up-sold on qualities that don’t really matter. So the founders of Sparkle Cut set out to disrupt industry norms and lead with what really matters in a diamond – how sparkly it is.

We worked with Sparkle Cut from day one, developing their brand positioning and designing their logo and visual expression, packaging, website, and online store. Then we launched a series of digital ads and online videos, anchored by a boldly irreverent voice hell bent on distinguishing itself from the oversentimental competition.

  • Discovery
  • Brand Positioning
  • Website / Custom eCommerce
  • Packaging
  • Campaign Development
  • Launch Strategy
  • Content Creation
  • Social Management
  • Media Strategy
  • Insights & Analytics
Sparkle Cut Poster 2 | WHM Creative | Mobile App Development Company
Sparkle Cut Logo Type 5 | WHM Creative | Mobile App Developers
Sparkle Cut Logo Gold | WHM Creative | Influencer Marketing

We built a comprehensive brand platform that ditched the decades-old marketing myths of the diamond industry – and doubled down on sparkle.


To balance the irreverent tone of the Sparkle Cut brand, we needed the brand’s visual expression to feel refined, elevated and warm, without feeling out of reach (we’re looking at you, Tiffany). Bring on the gradients and pattern-play!

Circle Designs | WHM Creative | Integrated Marketing Campaign
Engagement Ring Photos | WHM Creative | Influencer Relations
Sparkle Cut Icons | WHM Creative | Social Media Influencer Marketing

They didn’t just get us. They got us 
to get us.

— Jo Lawson, CEO, Sparkle Cut Diamonds
Sparkle Cut Rings | WHM Creative | Integrated Marketing Campaign
Sparkle Cut Box | WHM Creative | Event Based Marketing
Sparkle Cut Envelopes | WHM Creative | Digital Marketing Agency
Sparkle Cut Paper Bags | WHM Creative | Full Service Marketing Agency
Sparkle Cut Stock Photos | WHM Creative | Full Service Advertising Agency
Sparkle Cut Hand Holding Phone | WHM Creative | Brand Strategy
Sparkle Cut Phone Render | WHM Creative | Content Marketing Strategy
Sparkle Cut Social Posts | WHM Creative | Brand Awareness
Sparkle Cut Business Cards | WHM Creative | Brand Positioning
Sparkle Cut Poster | WHM Creative | Mobile App Development