MISSION: DISRUPT WITH DIAMONDS
Sparkle Cut came to WHM with a tall order. To create and launch a premium direct-to-consumer diamond brand in no time – and on a shoestring budget.
Fact is, most soon-to-be-married individuals don’t know what they’re paying for when they buy a diamond, and many wind up getting sold and up-sold on qualities that don’t really matter. So the founders of Sparkle Cut set out to disrupt industry norms and lead with what really matters in a diamond – how sparkly it is.
We worked with Sparkle Cut from day one, developing their brand positioning and designing their logo and visual expression, packaging, website, and online store. Then we launched a series of digital ads and online videos, anchored by a boldly irreverent voice hell bent on distinguishing itself from the oversentimental competition.