The magic of data■
TELLING A COMPELLING STORY ABOUT DATA
Every analytics solution promises insights. Only Qlik shows businesses the whole story – by revealing all the connections in all their data. As part of Qlik’s global “Whole Story” campaign, we were tasked with developing a series of engaging, quick-hit videos to bring the concept to life on Qlik’s social channels. And what better way to illustrate the power of knowing the whole story than by updating the classic stories we all know and love?
- CONCEPT DEVELOPMENT
- ART DIRECTION
- SOCIAL CAMPAIGN
- CONTENT CREATION
HUMANIZE BI WITH A VIDEO GONE BANANAS
Qlik’s Business Intelligence software has something truly special to offer – a unique model for exploring data that lets customers uncover hidden connections. Unfortunately, analytical models aren’t the easiest concept for business users to grasp. To help them not only understand Qlik’s potential, but truly care about it, we went to an obvious source: Bananas.
We developed a video showing how the wrong analytics solution could lead you astray by showing only the obvious connections. The video helped put a human face to BI and brought to life Qlik’s unique technical advantage in a playful and unexpected way.
BUST THROUGH THE BLAH
Find a new way to tell the old stories.
ONCE UPON A TIME, ANALYTICS SAVED THE DAY.
What would have happened to Little Red Riding Hood if she’d known the wolf was in the woods? Could the Three Little Pigs have saved their homes if they’d had more insight into building materials? Those are the questions we asked – and answered – for Qlik’s prospects. The goal was to show our audience how dramatically things can change when you have the whole story.
CLASSIC FAIRYTALES. BETTER WITH DATA.
Data, insights, business process optimization… napping yet? We showed what would happen if analytics were used in unexpected situations, and that brought them to life.
AVERAGE CTR GLOBALLY
With the right creative, awareness becomes conversion.
We set out to educate our audience about the magic of data. We ended up convincing people to sign up for free trials. It’s all in the power of great storytelling.
Technical topics don’t have to zzzzzz.
Analytics are super-technical. What analytics can do aren’t. By focusing on outcomes, we kept the story interesting.
Go for the universal.
We chose globally known fairytales with cross-cultural emotional appeal. People responded.