Media

Hands-on Eyes-on Results up

Recycled plans. Placements running for months with zero optimization. Lackluster lead quality. At WHM, we never leave it to algorithms to monitor your campaign. Instead, we use granular placement optimization that allows us to switch things up at a moment’s notice.

Recycled plans. Placements running for months with zero optimization. Lackluster lead quality. At WHM, we never leave it to algorithms to monitor your campaign. Instead, we use granular placement optimization that allows us to switch things up at a moment’s notice.

Always iterating Always optimizing

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01

Planning

Engaging a multi-disciplinary team for a bespoke plan and ensuring that all recommendations are fully pressure-tested

Establishing benchmarks

Targeting individuals who align with your audience

02

Monitoring

Tracking performance KPIs

Evaluating the quality of leads driven

Identifying pain points and maximizing competitive opportunities

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Optimization

Employing multi-level testing strategies that preempt ad fatigue

Evaluating success at the most granular level

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Reporting

Providing you with clear numbers and contextual insights on ROI

Recommending next steps – including where to redeploy funds from underperforming channels and tactics

49% of companies report that increasing customer acquisition is their primary objective.

*Ascend2, 2020

What we deliver

Account-Based Marketing

Multi-platform account targeting

Custom landing pages & tailored content

Lead Gen & Guaranteed Lead Programs

Content syndication programs with industry-leading publications

Cost-effective top-of-funnel pipeline

Search

Keyword targeting

Brand name promotion

Shopping campaigns

Display, video, & app promotion

Analyzing competitors’ efforts

Direct Media Buys

Reaching your audience, from broad awareness to ultra-niche segments

Multi-publisher and multi-format ad placements that align your products with highly engaged audiences

Programmatic Ad Buying

Content & contextual targeting

Retargeting

1st- & 3rd-party data Integrations

Dynamic ad creative delivery

White-listing

Viewability & safety

Social media advertising

Facebook

Instagram

LinkedIn

Pinterest

Snapchat

Twitter

Analytics

Results tracked by language, country, campaign, ad placement, ad size, and creative so it’s clear where users come from

Analysis of engagement and micro-conversions to determine which platforms are driving the most valuable results

Reporting & Insights

Customized dashboards fed by real-time data that allow us to make agile changes and react to ever-changing user preferences

Insights that fuel landing page UI/UX decisions, as well as ad design treatment and development

Operations Consulting

Eloqua

Google marketing platform apps

HubSpot

MailChimp

Marketo

Pardot

Enough with the WTF.

Whether you’re navigating the world of ABM, SEM, PPC, or DOOH to get to that target ROAI, we’ll make sure the right decisions are made every step of the way – so there’s never a WTF moment in a QBR.

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